We sit down with pop star and entrepreneur Ciara, who has built an impressive business empire outside of music. From her fashion line to her fragrance and beauty products, Ciara has proven to be a savvy businesswoman with a keen eye for trends and consumer needs.
Whether it was being signed to her first record deal, having a number one record or owning her own masters; Ciara always found a way to make it happen. That same success has spilled over into her entrepreneurial efforts. The businesses that she has founded are pretty incredible: Dare To Roam, which makes travel accessories, R&C Fragrances, Lita by Ciara Clothing and The House of LR&C, which combines the Good Man Brand, LITA by Ciara clothing and the Human Nation collections. Her latest venture is Ten To One Rum.
Ten To One has all of the traits necessary for a successful brand: They have an amazing product, a strong team of owners, a great story to communicate and they’re socially responsible.
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