Tezza Barton, a successful entrepreneur and the founder of the popular photo editing app Tezza, shares insights on her journey as a business owner and the challenges she faced in building a successful app. Barton discusses the importance of having a clear brand identity and the value of building a strong team.
Tezza Barton is the founder of the Tezza app, a photo editing app with 30,000 5-star reviews in the App Store, but she never set out to be a tech entrepreneur.
Her story isn’t a straight line to success, so I loved talking with her. Like most successful people, she tried several different things before finding something that hit. Her first passion was music, and she was in bands for years. She was interested in art and design and went to the Parsons School Of Design. She started photography and fell in love with it. She made a living from it, went Instagram came out and went all in. She was all about providing value for her followers.
The kids in art school thought it was stupid and a waste of time, but she continued and ignored her haters because she knew she was on to something.
She provided tips, tricks, and inspiration to her followers who were into photography. After a while, her followers told her they needed a simple app to edit photos and give them the effects she used. So, she worked with her husband on it for over a year before it dropped. It was an immediate hit!
We discussed founding a company, women in business, tech, startups, music, and so much more.
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