Rhuigi is a great story of how hard work and a creative vision can lead you to success, no matter where you started from.
His family immigrated from the Philippines when he was just a kid and he immediately started soaking up the culture. Rhuigi was always a hustler and started his career in fashion by buying designer brands at thrift shops and selling them for a much higher price to the kids at his school.
From there, he just kept growing. Part of the reason for his success was that he was willing to show up and put in the work. He was just happy to be around designers and would hang out and help with whatever was needed. He wasn’t even getting paid.
What he learned is far more valuable than an hourly salary. He took what he learned and started his own brand Rhude, which blew up after Kendrick Lamar wore one of his shirts. He expanded the line and it’s become a wildly successful streetwear brand.
He’s moved way beyond Rhude. He’s now the creative director for Bally and the Phoenix Coyotes. In addition to having his own line at Zara.
We talked all about his new ventures and he had some great advice for the young entrepreneurs out there.
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